Definition
DBNER measures the revenue growth from existing customers over a given period, including upsells, expansions, and churn effects. DBNER = Revenue from Existing Customers (Current Period) / Revenue from Existing Customers (Previous Period) ×100
Related Services
Customer retention analytics, SaaS metrics analysis, and financial modeling help businesses track DBNER.
Problem and Application
A DBNER above 100% indicates growth, while a lower rate signals potential retention issues.
Conclusion
DBNER is a key metric for SaaS and subscription businesses, reflecting customer retention and expansion effectiveness.
